Synergy is the interaction between two or more companies combined to create a music video that will develop a deeper or greater message towards it's audience. Synergy within the media is where two forces such as well known conglomerate companies work together and promote over a wider community throughout different forms of media.
Synergy can be used by using forms of merchandise for example in many musical films they would have a circle of promoting each sector of their product. Such as if the film was a musical the company will then create a sound track so that the audience were able to listen to the songs in the film whenever they wanted to, whether they were at home or in the car. This would also promote the film as when you listen to each song you then think about what since that song is from.
Synergy can be used by using forms of merchandise for example in many musical films they would have a circle of promoting each sector of their product. Such as if the film was a musical the company will then create a sound track so that the audience were able to listen to the songs in the film whenever they wanted to, whether they were at home or in the car. This would also promote the film as when you listen to each song you then think about what since that song is from.
An example of synergy being used within a music video would be Mark Ronson and Katy B with the song Anywhere in the World. How they music video has used the term synergy throughout the song would be how they use the colour red in the clothes that they Mark Ronson is is wearing and the people that are playing the instruments, they have also used the colour red when it comes the the althetes clothing. When people think of the colour red their minds automatically think of the brand Coca cola as it is a world wide brand and also supports the olympics. They have also used synergy when using the olympic colours when it shows the athletes throughout the video, this sends a reminder that everywhere in the world you can be apart of this massive achievement whether you're in England or in China. Whoever you are be apart of the olympics and be fit and health with your participation. With doing so they have also used non digest sound of a ping pong being passed from one paddle to another. Other sounds that they have used would be breathing of when people are kickboxing, this makes the audience feel as if they are part of the olympics. This type of music video shows a lifestyle to the audience, if you're apart of the olympics you can be just like Katy B and Mark Ronson. This form of music video is inspirational and makes people feel as if they want to get up and do something with their lives and be apart of a group, be apart of society.
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