Synergy

Hello fellow internet users.

Synergy is the interaction between two or more companies combined to create a music video that will develop a deeper or greater message towards it's audience. Synergy within the media is where two forces such as well known conglomerate companies work together and promote over a wider community throughout different forms of media.

Synergy can be used by using forms of merchandise for example in many musical films they would have a circle of promoting each sector of their product. Such as if the film was a musical the company will then create a sound track so that the audience were able to listen to the songs in the film whenever they wanted to, whether they were at home or in the car. This would also promote the film as when you listen to each song you then think about what since that song is from. 

An example of synergy being used within a music video would be Mark Ronson and Katy B with the song Anywhere in the World. How they music video has used the term synergy throughout the song would be how they use the colour red in the clothes that they Mark Ronson is is wearing and the people that are playing the instruments, they have also used the colour red when it comes the the althetes clothing. When people think of the colour red their minds automatically think of the brand Coca cola as it is a world wide brand and also supports the olympics. They have also used synergy when using the olympic colours when it shows the athletes throughout the video, this sends a reminder that everywhere in the world you can be apart of this massive achievement whether you're in England or in China. Whoever you are be apart of the olympics and be fit and health with your participation. With doing so they have also used non digest sound of a ping pong being passed from one paddle to another. Other sounds that they have used would be breathing of when people are kickboxing, this makes the audience feel as if they are part of the olympics. This type of music video shows a lifestyle to the audience, if you're apart of the olympics you can be just like Katy B and Mark Ronson. This form of music video is inspirational and makes people feel as if they want to get up and do something with their lives and be apart of a group, be apart of society. 

Sitcom analysis

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When analysing The Inbertweenters Fashion show episode I will be writing about each character and what family like member the behold, I will also writ about the narrative structure of this particular episode and the technical elements which are show within the programme. 

When analysing each character in The Inbertweeners you will have the main character that looks after their so called 'family', so for instance in this series that character would be Will. Will is the new kid at the school that was moved from a private school. He comes across as the mature matriarch of the group, thinking that he is better than everyone else but at the same time he will always stick by the only friend that he has got at their school when he comes to his moral high ground. 

Then you have Will's best friend in the group Simon. This character holds more of the father figure of the group as he is the one that will hold everything together when things get tough. Simon's character is very mature and acts upon the ring leader of the group, he is the character with the car so he is always driving everyone everywhere and sometimes get's into trouble as his friends will direct him down the wrong path. 

The character Jay is the trouble maker of the group, he is very sarcastic towards his friends especially if someone or something new comes along he will pick on that and will indulge in the comedy of things and will start to make fun of his friends. This makes this character the annoying little brother figure as he is always lying about things that he has done even though all his friends can see through it apart from Neil.

Niel is Jay's best friend, he is the one that will believe all of Jays lies even if they sound ridiculous. Neil is very slow minded and doesn't always understand what everyone is talking about but at the same time he is also the hero of the group as he is the one friend that has gone out there and has done something with an 'actual woman'. This character is seen upon as the cool brother of the group even if he doesn't know how he has come down his current path. 

The narrative structure of this particular episode of The Inbertweeners would be that there are two main plot point in the story. The first plot point is about how the school is raising money for a machine that helps people with Kidney failure for St Mary's hospital. The school is raising money by holding a fashion show with all the best looking students in the school modelling for it. Having do so Will does not believe that this is a great way to cause money as he feels that not everyone is able to take part in the project and confronts the student that is in charge of everything finding out that he is an obnoxious student that is doing the show so that he can see all the girls in the school dressed up. This student gets away with his ways as he is in a wheel chair so all the girls think that he is a sweet young gentleman but really he goes out o his way to make Will look as if he is a fool.

The second point in this particular episode would be when Jay wants to be apart of the fashion shows but finds out that he has not been selected and that there are no more places let for him. This causes Jay to go get his ears pierced so that he comes across more model like to the character Carli for the hope that she will make him first on the list if anyone drops out. When Jay finds out that he isn't den first on the list when two of his friends make the modelling line before him he then get's really frustrated as Will didn't want any part of the show in the first place. Towards the end of this episode Simon gets asked to fill in for one of the models as the model was too hairy and would have been too embarrassing to step out on the cat walk half naked. As doing so Simon did not help the matter when he didn't realise that he had one of his balls sticking out of the pants as they were too small and his was more focused on concentrating on the crowed and not the down stairs area.

Plot three of this episode would be the end of the programme when the whole fashion show has finished and all four of the young lads have still found themselves with no luck with the girls that they fancy as Simon ended up embarrassing Carli by hang one of his tesicles sticking out. Will is still seen as the small friend that will get nowhere with the girl from the year above after his past efforts. And Neil ended up attracting his teacher more than the young students that he had rather been dressing for the fashion show ending the whole programme with a closed conclusion that they still have each other after a long day of chasing.

The technical elements that have been used within this programme are how they use the use of non digetic sound throughout the episode depending on what emotions each charter is going through, this helps the audience to interact with characters os that they can feel how Jay is feeling when he finds out that he is not going looking enough to be apart of the fashion show. Or for a good example is how the programme always finishes with an up beat song that helps to control and connect the conclusion together sot hat the audience is left feel happy for the characters that they have each other and their friendship, this is to make the audience feel as if they are part o f that friendship group.

Also other technical elements that have been used throughout tis particular episode of The Inbertweeners would be the different camera shots that they have used throughout, for example they have used shots such as a pan shot so that the audience can get a full sense of the scene. Another shot that they have used would be a crab shot, this is used when lets say one of the characters have walking along so that the camera moves with them.
This lighting though out this programme would be studio lighting as this programme has been filmed inside a set so that they can get the right light for each mood and scene.

My Sitcom Family

Hello fellow internet users.

The Bargainstiens.

In the sitcom The Bargainstiens it is based within the small town family home. In this family you have the gullible mother who would believe anything that her children tell her, she is also very deluded as she think her son Nancy is her little princess as she always wanted a little girl, Nancy goes along with this but also secretly hates his mother and slags her off to his father where he pretends to be the big time thief. The adopted daughter is a butch comical lesbian that's always making her family laugh as she feels like she needs to try and fit in with the family as she knows she isn't truly theirs. Krystal also has a secret crush on her mother and is very flirtatious towards her and leads her to other rooms for alone time. On the other hand you have the lazy intelligent father who makes his wife do everything for him as his is always flat on his ass as he is always drunk talking to himself, the father is also very sarcastic towards his family and gives a moody impression. 

Lesbian adopted daughter:
Gina Yashere as Krystal Bargainstien.

• Butch
• Hard working
• Comical
• Sexual- Flirts with mother

Mother:

Susan Boyle as Mary Bargainstien.

• Cheerful
• Hard working
• Alcoholic
• Winey
• Nieve 

Father:

Ian Mckellen as Barry Bargainstien.

• Lazy
• Alcoholic
• Moody
• Sarcastic 
• Secretly Intelligent

Son:

Sam Aston as Nancy Bargainstein.

• Slow Minded
• Pretends to be Fairy Like around Mother
• Thief
• Caring